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Legal and General - 'Planet Friendly Parenting'

How we made it

Legal and General - 'Planet Friendly Parenting'

Design

During the design process, thought was put into creating clean and minimalistic backgrounds for the different scenes throughout the animation. This would enable the main focus of the film to be on the characters. If you look closely, you’ll also see that each family member has an item of clothing that corresponds to a colour in Legal & General's Logo!

Legal and General - 'Planet Friendly Parenting'

Storyboard

Because the animation features a lot of animated text, the storyboard was crucial in helping the animators keep track of the order in which this text appears.

Final Film